GROOMING SALON IDENTITY AND WEBSITE

2025

The brief for the freelance project was to complete a brand refresh for a pet grooming salon based in Switzerland. I supported this project through the creation of a fresh logo design, brand identity support, marketing materials and a new website.

Establishing a brand identity

The pet grooming salon had an established reputation as professional pet groomers in the local area, however the logo was dated and the company lacked an online presence with no official website. The first step was to establish what the core values of the company were, to 

LUXURY

A luxurious grooming salon which offers high-end pet services. 30+ years of premium dog and cat care.

COMFORT

Ensure your furry friend receives the highest level of care and attention. The salon is designed to be a stress free zone for pets, promoting a calm and pleasant experience.

Family

‘Your pet, our family’. La Vigie gives your pet the treatment they deserve.

Old Logo
New Logo
Logo Ideation
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